Customer Experience – alle Bücher online kaufen

Ingrid Gerstbach
Customer Experience Design

- Erweitern Sie Ihre Designfähigkeiten - Entwickeln Sie effektivere Produkte und Dienstleistungen - Treiben Sie Innovationen voran und integrieren und ethische Überlegungen in ihren Designprozess - Mit pr…

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Jeofrey Bean, Vineetha Raveendran
Next Generation Customer Experience

The next generation, Gen Z, is more different than any other generations compared. With Next Generation Customer Experience, Jeofrey Bean (Customer Experience Revolution and Customer Experience Rules!) an…

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Gabriella Lojacono
The Future of Luxury Customer Experience

Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.

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Gabriella Lojacono
The Future of Luxury Customer Experience

What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Fu…

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Mi Meurer
Social Robot Experience

Service-Roboter halten zunehmend Einzug in die Lebenswelt der Konsumenten und unterstützen diese bei ihren Alltagstätigkeiten. Dadurch verändern sie auch die sog. Customer Experience (CE) der Konsumenten.…

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Emanuela Stagno, Ada Maria Barone
Artificial Intelligence along the Customer Journey

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers' life, this book provides a com…

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Service Innovation and Management

This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service inno…

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Deborah Saunders
Remarkable Brand Experiences

Pearson International

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

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Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

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Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

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John Goodman
Strategic Customer Service

Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M…

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Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

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Pakeza Khaton
Enhancing Repurchase Intent: Convenience & Experience

"Enhancing Repurchase Intent: Convenience & Experience" explores the critical factors that drive customers to make repeat purchases. The book delves into how convenience, customer experience, and effectiv…

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Sachiko Scheuing
How to Use Customer Data

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

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Haq
The Year of AI and Customer Centricity

Great customer experiences don't just happen they're intentionally designed holding values of empathy, innovation, and operational excellence. This book helps to bring it all together.

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Greg Kihlstrom
Using AI in Marketing

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to…

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Mark Lamplugh
The AI Marketing Playbook

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, persona…

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Role of Explainable Artificial Intelligence in E-Commerce

The technological boom has provided consumers with endless choices, removing the hindrance of time and place. Understanding the dynamic and competitive business environment, marketers know they need to re…

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Artificial Intelligence, Digitalization and Regulation

This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable pla…

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Till Ole Diesterhöft
Managing Informational Uncertainty in Customer Data Breaches. Empirical Insights into Understanding and Addressing Customer Needs in Healthcare Security Incidents

Göttinger Wirtschaftsinformatik Bd.120

Recent research indicates that customers experience informational uncertainty following a data breach, a phenomenon that can result in adverse outcomes for companies, including diminished intentions to co…

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